Proversa by Jerdon
Graphic Design • Logo Design
This project was for Jerdon's line of hair dryers, ProVersa. We wanted to emphasize the hair dryer's namesake of being "professional" and "versatile" by creating a logotype simply combining two different fonts to create a homogeneous, professional, and fun feel. The top image is the final logo that they chose, as well as a few real-life examples of how the logo was used.
Logotype Options
In the process of pitching logotypes, I had to create a few different logo options, exploring different attempts at the chosen theme, as well as different themes. Here are the options that were refined and chosen to be included in the pitch.
Bonus Logo Animation
Along with the logotype options, I was asked to create a quick logo reveal, writing on their "style" logotype for a digital promotion.