This project is an overhaul of the logo and identity of Recognin Technologies, who create electronic component distribution software. I wanted to represent the speed and power of both their product, as well as their customer support through a lightning bolt inspired icon, in the shape of an "R" striking a very crisp and readable logotype. 

 

The Logo and Logotype were featured across a couple of platforms, primarily their site and their products. Featured here are mockups of the packaging for their products, RZ3 Pro and RZ3 Lite. The icon was used as a graphic across the box and the corporate colors are used to identify the differences between the two different products.

The site also proudly displays the new logo and a scrolling slideshow of typographic lockups displaying Recognin's taglines and testaments. The site also features an online store where you can purchase its most updated projects, as well as contact customer service.

 

Recognin has since updated their color-scheme, but you can find their continued use of this logo at Recognin.com.